An emotional bond with its consumers.
Hètes aims to establish an emotional bond with its consumers, in particular concerning the social and environmental factors that are affecting them more and more.
The 100% made in Italy (in house) high quality develops an authentic and emotional interaction between the brand and its consumers, to guarantee them delight, emotion and hedonism, becoming the new means to increase their own pleasure and well-being.
HéTES argues that pure emotion is the most powerful and persuasive tool to attract and communicate, so its strength is its authenticity and sincerity.
Fashion project: psycho-physical and environmentally sustainable wellness.
This project aims to safeguard the social and environmental impact in the clothes production process and to guarantee certifications on processes and products by starting a process of change aimed at the protection of people and the environment.
The three principles that we follow to guarantee
the real Made in Italy
To guarantee the high quality of our garments while using sustainable raw materials.
Each garment is entirely and only made in Italy.
From prototyping to shipping, we take care of our garments personally.
The concept of
For many years there has been talk of safeguarding the planet and protecting people, but today, more than ever, it is necessary to apply these concepts also to fashion, the second most polluting industry in the world, transforming it into a sustainable, environmentally-friendly and ethical sector.
These three definitions are often used inappropriately due to very similar criteria within the supply chain. However, a difference exists. Sustainable fashion aims to establish a harmonious relationship both with the environment and with people: in the first case, it is inspired by environmentally-friendly fashion and in the second by ethical fashion.
But what are the practices of these two types of fashion enclosed in the overall concept of sustainable fashion?
1. Elimination of toxic substances
2. Sustainable and ethical fashion
3. Fashion for social aims
A dream come true
Gloria Pellacani wanted to produce her own brand “HèTES” trying to characterize it through a recognizable design, a strong personality and stylistic creative flair, using natural and eco-sustainable yarns.
She comes from a historical family of weavers with a strong interest in the fashion industry and high professional skills.
Gloria Pellacani has both commercial and productive experience, gained over the years from consolidated relationships with large companies on the Italian and international market.
In fact, the goal of this project is to bring psycho-physical benefits to final consumers.
Made in Italy
Ask the complete Lookbook
Fill out the form to download the Hètes Lookbook with all the products.